Why Exhibit

Lighting is the UK's largest buying event for the entire interiors retail market and increasingly important, interior design and soft contract sectors. Lighting delivers the entire spectrum of lighting buyers from major multiples to lucrative independents, hugely influential lighting specialists and installers, as well as interior designers and architects. A unique and powerful event, which places your products directly in front of potential and existing buyers at the busiest buying period.

Why exhibit? Read the top ten reasons why you shouldn't miss out on the exciting opportunity to exhibit at Lighting 2008.

1. The single largest gathering of specialist retail and contract lighting buyers from across the UK and overseas.
2. The largest spending event in the UK lighting calendar. 2007 Lighting visitors planned to spend a massive £83,600,000* on lighting products, with 53% of visitors intending to make a purchase at the show or within one month.**
3. Lighting is a UNIQUE business opportunity. As part of Interiors Birmingham, Lighting delivers not only the largest gathering of specialist lighting buyers, but also, the increasingly important higher end furniture and lifestyle retailers with major multiple buyers, crossing over from the other co-located shows.
4. A must attend buying event timed perfectly to build business at the start of the year.
5. More than a show! Lighting's marketing campaign will promote your products and company throughout the year in the build up to the event, both online via the website and through printed marketing material distributed to our unrivalled database. The earlier you book, the bigger the benefit.
6. A unique visitor audience attracting the entire UK buying community, lucrative Irish and a wider international market.
7. Lead the market in our trend forecast areas. These feature areas are the perfect opportunity for exhibitors to showcase products as part of the key trends for the coming year.
8. Benefiting from a huge influx of visitors crossing over from the co-located shows, this is a unique event with a unique audience.
9. Centrally located at the NEC Birmingham - the UK's premier exhibition centre, Lighting is easily accessible by both domestic and international buyers via air, road and rail.
10. The definitive event for the entire UK interiors market bringing buyers and press directly to your company; the perfect formula to launch and do business.

* Organisers statement. Based on 836 visitors to Lighting at Interiors Birmingham 2007 who have an annual budget for interiors products of £100,000+

** Organisers statement. Based on 2118 visitors to Lighting at Interiors Birmingham 2007 specifying the intent to make a purchase at the show or within one month.